JetBlue has opened bookings for BlueFirst, its new domestic first class cabin, ahead of the product's commercial debut on 8 December 2026.
From Thursday, customers can book BlueFirst seats on select flights across more than 30 routes, the airline said. The first flights will operate between Boston and Fort Lauderdale on 8 December, with select New York LaGuardia–Fort Lauderdale flights following within days. More routes are due to be added "in the weeks and months ahead".
"We designed BlueFirst to deliver a more accessible first-class experience that combines the thoughtful hospitality and service customers expect from JetBlue with exceptional value and comfort," JetBlue chief executive Joanna Geraghty said. "We're excited that customers can now start making BlueFirst part of their travel plans."
JetBlue's first traditional first class
JetBlue has never offered a traditional first class product before. Its premium offering until now has been Mint, the business class cabin found only on selected premium routes. BlueFirst will eventually be installed on every aircraft in the fleet that does not have Mint, and was formally unveiled in early September as part of the carrier's JetForward strategy.
The cabin uses the Collins Aerospace MiQ seat, customised for JetBlue, in a two-by-two layout. According to One Mile at a Time, seats offer up to 37 inches of pitch and up to five inches of recline, with up to seven inches more legroom than JetBlue's standard Main cabin, according to Airline Geeks. Each seat has a 13.3-inch seatback screen with Bluetooth connectivity, plus USB-A, USB-C and AC power. Cushioning uses Tuft & Needle's T&N Flex foam.
Bento boxes, cold meals and sommelier-selected wine
Food will be served in a bento-inspired box under the FirstFare name. On flights of 899 miles or longer, each FirstFare selection will include a main course, side and dessert. JetBlue is not installing ovens on non-Mint aircraft, so meals will be served cold.
The drinks list includes wines from New York's Parcelle, coffee from Cometeer and Joe Coffee and Smith Teamaker teas. Seatback ordering adds a "Mixologist Mode" for custom cocktails. Passengers also get Group 1 boarding, dedicated overhead bin space, priority check-in and access to expedited security lanes, plus a blanket and snooze kit on overnight flights.
Fares from $249
Introductory fares start at $299 on Boston–Fort Lauderdale and $249 on LaGuardia–Fort Lauderdale, One Mile at a Time reported. Those prices apply to BlueFirst Base, which does not include seat selection and carries change fees.
TrueBlue Mosaic members will be able to use upgrade certificates for the new cabin. JetBlue is rebranding its Move to Mint certificates as Premium Upgrade Certificates, and Mosaic members on most fares will be eligible for complimentary space-available upgrades to BlueFirst before departure. Details are due in the coming weeks.
Rollout through early 2028
JetBlue expects most non-Mint aircraft to receive the cabin during 2027, with the programme wrapping up in early 2028. Airbus A220s and A320s will have 12 BlueFirst seats in three rows, while Airbus A321s will get 16 seats in four rows. The airline plans to reconfigure its oldest A320s first.
The change comes with a trade-off in the back. JetBlue intends to add BlueFirst without losing seats, so standard economy pitch will fall from 32 inches to 30 inches, and some aircraft will have fewer extra-legroom rows.
For JetBlue, BlueFirst is a bid to capture more premium revenue across its domestic network and give customers a reason to pick the airline over competitors already selling first class. Starting with Fort Lauderdale routes from Boston and New York gives the cabin an early test on some of the carrier's busiest leisure markets.
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